Photos by: Shadne Genterone

In the midst of the stay at home season and as celebration of the unwavering spirit of the giving holidays, Taft Properties continued to highlight the comforts of the hearth and home with its annual Christmas tree lighting ceremony.

The ceremony was spearheaded by Jason and Justin Gaisano of Taft Properties and Chief Operating Officer Myra Lynn Gilig and took place at the company’s premier development East Gate Cebu along the intersection of major avenues Pope John Paul II and Cardinal Rosales.

The most magical time of the year arrived at the doors of the Taft Properties earlier than the usual and can be distinguished from the absence of the usual vibrant festivities from the past three years as the global crisis continues to takes its toll. Nevertheless, the simple ceremony was still able to witness the lights of hope and serenity that can never be dim by any pandemic.

This year’s theme Comforts of Christmas highlights the company’s Crafted Comfort philosophy of purposeful designs and the intuitive planning of every development that every owner can experience in their Taft homes.

Like any other business during the pandemic crisis, the company has suffered losses such as slowed progress of construction and supplies deliveries as well the impact of sales. As the visitations of the physical showrooms have to be prohibited for some time, Taft Properties transitioned online, catering online reservations and providing private tour videos as virtual showrooms.

Sometime around May, sales started to pick up as the appetite to acquire premium homes continued to flourish as it was made easy by the company’s flexi payment terms and referral incentive programs.

People can expect exciting upcoming concepts of commercial buildings and residential homes that would pioneer in the post-pandemic times, starting this December or first quarter of 2021. There are also 50 to 70 brands onboard to cater the market including local brands that suffered the hardest during the pandemic such as food delivery and e-commerce platforms.

Interested buyers who yet to join the Taft Micro Township family can brace themselves for several home innovations that will truly change their living experience. Such features include the lever-type handles for easier opening of doors, the fast drain technology in the shower area for cleaning and anti-ponding, the raised edges on sink countertops that stop water spill to the floor, the lower location of switches for easier light control and access, the durable and eco-friendly modern design fireboard doors, and the holy hygiene grail of bidet accessories in comfort rooms to name a few.

Aside from the company’s consideration for comfort, it has also provided the ease and flexibility of payment terms for as long as 42 months as well as discounts up to P750,000.

The company also introduces the latest Refer and Earn program where present homeowners gain incentives as they refer their relatives and friends that would avail Taft units. Such earnings may reach up to 100k for a unit being bought and sold by the referred buyer and additional incentives as much as 45k for every succeeding referrals.

Taft Properties is behind such premium developments as Horizons 101, East Gate Cebu, Soltana Nature Residences, Citation Residences, Symfoni Kamias, and Symfoni Nichols. The company took pride in their 20 years of real estate development experience and has pioneered MicroTownship Master Planning and Crafter Comfort.

Shelle Ortega is a member of the marketing and production Team of Cebu Schools Athletics Foundations, Inc. (CESAFI) Live! A budding writer and an aspiring photojournalist. Still taking up a Bachelor of Arts in Communication at the University of San Jose-Recoletos.

Shellie Ortega

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