New Balance is Cebu Marathon 2020’s Official Performance Footwear

Iste Sesante Leopoldo

Cebu Executive Runners Club officially announced its partnership with New Balance as its Official Performance Footwear for Cebu Marathon 2020. 

Now on its 12th year, Cebu Marathon 2020 is partnering with New Balance, for the third time around, to celebrate “12 Happy-nings with New Balance” filled with 12 activities and events especially allotted for next year’s run. 

Cebu Marathon 2020’s official event organizers, Cebu Executive Runners Club, represented by John Pages, Meyrick Jacalan and Jesse Taborada together with its agency partner, ASAP advertising and Events, represented by Pearl Jacalan and Agnes Puno of New Balance recently held a press conference and disclosed the 12 exciting “happy-nings” they have in store for all Cebu Marathon 2020 participants. 

One of the exciting programs is the Couch to Cebu Marathon that has just been recently launched. It is a six-Sunday long run training that will start on November 24. All Cebu Marathon participants will be given the opportunity to train for free with three New Balance pacers in three various time targets: 6.00, 6.30 and 7.00 min/km pace. New Balance Ambassador Rovilson Fernandez will pace on the race day, January 12, 2020.

Participants of Couch to Cebu Marathon 2020 will receive Stamp Card upon registering. This will be stamped on and validated after every Sunday run they participate in. Participants who will earn four validated stamps will get an exciting freebie exclusively from New Balance, while those who complete all six Sundays will be given a New Balance shirt. 

Free admission kicks off on November 18 at the New Balance Concept Store at Level 2, Ayala Center Cebu’s New Wing. 

Another great reason to join the race is the limited and exclusive offer to all Cebu Marathon Participants which is P1,000 voucher that they can use for every P4,999 purchase of New Balance regular-priced items. 

Other Happy-nings to watch out for include I Am NBReady Online Promotions, Marathon Expo #NewBalanceatCCM2020, and three exciting race day happenings namely, Spot The Balance Race Day Happenings, Do The Balance and Pace With NB. 

According to John Pages of Cebu Executive Runners Club, they are expecting a total of 5,000 runners for this year’s Cebu Marathon. In fact, there are already 1,200 confirmed participants for the 42K full marathon. Likewise, 1,500 runners have already confirmed to join the 21K category and over 600 will be participating in the 5K category. These participants come from different parts of the country, even outside the Philippines. 

Additionally, 14 hydration stations will be set up and scattered along the routes and runners will be greeted by drum-beaters and dancers with an invigorating and festive vibe of the Sinulog Festival. 

Pages added that what makes the 2020 edition of Cebu Marathon different from its past editions is that, the 42K runners will pass through 2 tunnels, the SRP and Mambaling for the first time. 

The Cebu Marathon is annually held in Cebu City and coincides with Sinulog—dubbed as the country’s grandest festival. Now in its 12th year, it attracts thousands of runners joining its different categories, 42K, 21K, and 5K distances. The race starts and ends at Cebu Business Park and passes through some of the city’s iconic areas such as the Provincial Capitol Building and Fuente Osmeña. 

Registration for interested participants opened in September and will end on November 30, for the 21K and 42K categories. For the 5K category, registration continues up until early January 2020. Online registration is available at Cebumarathon.ph

Press Release

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