In the spirit of generosity and holiday joy, SM Supermalls and BDO Unibank, Inc. (BDO) are once again uniting to bring smiles to the faces of Overseas Filipino families through the 12th Pamaskong Handog event dubbed as Happiest ang Pasko with SM and BDO and this time in Cebu City.

Genie T Gloria, SVP and Head of Remittance at BDO Unibank, celebrating her remarkable 30-year journey with the Kabayan program, aims to enhance financial literacy and empower the growing community of Overseas Filipino Workers (OFWs) not only in Cebu but nationwide. Gloria, along with Michelle Leslie K. Llanos, Visayas SM Supermalls Vice President for Mall Operations, emphasized the manifold opportunities available for OFWs and their families, highlighting access to various financial products and services.

“Help us spread the word not only to those who are sending but also to those who are receiving on how to maximize or start building a relationship with a stable financial institution,” said Gloria during a media briefing held with Llanos on Saturday, December 9, 2023, at Kuya J located on the upper ground level of SM City Cebu.

One of the significant features of the Kabayan program is the accessibility to Kabayan loans, eliminating the need for substantial savings. BDO Unibank envisions a continuous inflow of money for OFWs, providing not only financial stability but also the opportunity to explore various financial products, including insurance.

The 12th Pamaskong Handog aims to impart knowledge about financial management to Kabayans and their families in an engaging and entertaining manner. In collaboration with Remitly, this year’s celebration promises unforgettable moments, amazing prizes, exclusive perks, and bonding moments for BDO Kabayan and BDO Network Bank Kabayan Savings account holders.

The event was graced by BDO’s long-time endorser Polo Pascual and the newest addition to the BDO family – social media influencer Small Laude. BDO and Remitly have prepared a plethora of activities that made the event memorable and worthwhile for the participants.

Participants in the Pamaskong Handog event in Cebu include BDO Kabayan and BDO Network Bank Kabayan Savings account holders, who only need to present their ATM card or passbook for access during the event.

This unique opportunity extended a special privilege to savings account holders, allowing them to partake in the event and share the experience with a friend or family member. It was a fantastic way for financial institutions to show appreciation for their loyal customers and create a memorable experience beyond banking transactions.

The event promised an enjoyable and engaging atmosphere, providing account holders with a chance to unwind and connect with their chosen financial institution on a more personal level.

Photo by SM City Cebu

But the excitement doesn’t stop there. Another ‘Happiest ang Pasko with SM and BDO’ event happens on December 16 at SM City Fairview in Manila.

Since its inception in 2012, Pamaskong Handog has brought laughter, entertainment, and gifts to Overseas Filipino families, showcasing BDO’s unwavering commitment to giving back to the community, especially to the hardworking Filipinos abroad striving for a better future for their loved ones back home.

In addition to the festive celebrations, BDO, in collaboration with SM Supermalls, has partnered with various stores to extend exclusive discounts and promotions for the Pamaskong Handog 2023 event, adding more excitement and value to the overall experience for OFWs and their families.

At the SM Store, enjoy a P500 discount every Tuesday until December 31, 2023, applicable for a minimum purchase of P5,000 when utilizing the Personal Shopper service. Get a P300 discount at any Miniso branch nationwide every Monday of December 2023 on a minimum purchase of P3,000. Seize a generous 10% discount from Surplus every Monday to Wednesday of December 2023, valid with a minimum purchase of P1,000. Ace Hardware extends a 10% discount every Tuesday until December 31, 2023, applicable with a minimum purchase of P3,000.

These exclusive offers from popular stores within SM Supermalls provide additional incentives for shoppers to make the most out of their holiday shopping experience.

The Pamaskong Handog celebrations, now on its 12th year, is BDO’s way of expressing gratitude for the hard work and sacrifices of Overseas Filipinos. Each year, BDO aims to give back to them by making them feel valued and appreciated, especially during the Christmas season.

Moreover, the celebration is not limited to the Philippines. Overseas Filipinos may watch the Pamaskong Handog events through live streaming on the BDO Kabayan Facebook page. Watch parties will also be held in BDO’s overseas offices in various locations, including Hong Kong, Japan, Macau, France, Italy, and the United Arab Emirates. This global aspect of the Pamaskong Handog event reflects the unity and connection among Filipinos worldwide, allowing them to share the joy of the season together, even from afar.

The combination of exciting in-mall activities, special discounts from partner stores, and global watch parties ensures that the Pamaskong Handog 2023 event will be a memorable and inclusive celebration for Overseas Filipinos and their families. For more details and updates, visit,, or the BDO Kabayan Facebook page. (With PR)

Starting her career as a Photojournalist for The Freeman Newspaper/Philippine Star from 2000-2007, she transitioned to an Accounts Manager from 2007-2008. Fueled by her passion for sports, she embraced her role as a Sportswriter for CDN and ventured into newswriting for Inquirer Visayas. From 2010 to 2015, she contributed her expertise as a Sportswriter for Sunstar Cebu before taking the leap to launch her own website. Her journey led her to serve as an Operations Manager for

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